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A vertical-bar grille was retained, much like the 1942-48 design, but the lady mascot was changed by a bust of Hernando DeSoto. Emphasizing them was a grille placed completely on the lower half of the automobile's "face." A sculpted lady was introduced as a hood mascot. Like any "correct" hood ornament of the time, it glowed when the parking lamps or headlights were on. A more-intensive restyle for 1942 launched "Airfoil" hidden headlamps that were "out of sight, except at night time." Though not an trade first (the 1936-37 Cord 810/812 had something comparable), they were Detroit's solely hidden lamps that 12 months, and imparted a cleaner look. DeSoto bowed its first hardtop coupe, the Custom Sportsman, at $2489, and moved the DeLuxe woody wagon up to Custom trim before changing it with a barely cheaper all-steel model at midyear. As with all Chrysler makes, the 1947-48 DeSotos had been largely the same because the '46s; serial numbers are the one information to model years. Reflecting Chrysler Corporation's 1954 gross sales nightmare, DeSoto's mannequin-year output dropped under 77,000 and the make fell back to 12th place within the business. Gold prices also climbed back above $1,600 an ounce.

The plush Coronado sedan, a mid-1954 addition to the Firedome line, returned as a 1955 "spring particular" Fireflite at $one hundred above the $2800 common sedan. Not surprisingly, the Suburban was the costliest 'forty six DeSoto at $2093, gold price a healthy $200 above the seven-seat sedan. Model-year quantity jumped back to 130,000 and DeSoto moved up to 11th, its best finish since banner '41. All wore a mild facelift of prewar styling with headlamps reexposed, fenders prolonged again into the entrance doorways, a wider and heavier-looking grille, and reshuffled medallions and parking lights. Standard wheelbase was 4 inches longer at 125.5, but boxy, upright styling hid the actual fact. Standard-chassis models misplaced an inch in wheelbase however measured 5.5 inches longer overall than the '40s; they had been decrease and wider, too. Much bolder, fully up-to-date new Exner styling and extra-highly effective engines stood to show things around for 1955. Firedome (the "d" now not capitalized) now played "second banana" to a brand new uplevel Fireflite line.

This Fireflite is now a minor collector's merchandise, mainly for having one of the business's first three-tone paint jobs (turquoise, black, and white). From an early age, the 20-year-outdated has proven herself as one of the world’s rising pop stars. Finally, Gold appears to grudgingly admit that I'm an intensive journalist (or one who "blogs," as she insists on referring to my career - as if writing online has much less validity than writing in print). Gold is wealth and prosperity, power and power, and those that hold all of the trumps are those that possess gold. The quantity eight represents prosperity, and every candy has symbolic significance. There wasn't a lot time for specials in that battle-shortened mannequin yr, but DeSoto managed a plush Custom Town Sedan referred to as "Fifth Avenue" (a name much later resurrected at Chrysler). Model choices held firm for '42, however there was a "squarer" six, bored out to 236.6 cid. Besides "civilian" automobiles, DeSoto constructed 11,600 taxicabs in these years -- its fifth finest-selling mannequin. Though model-yr output rose some 11,000 units, DeSoto again positioned thirteenth. Like different Chrysler makes, it may need done higher had the firm not suffered a crippling strike initially of 1940 manufacturing.

DeSoto was fully redesigned for '49, as were other Chrysler makes that year. Convertibles were available in both 'fifty five DeSoto sequence however saw minuscule sales: simply 625 Firedomes and 775 Fireflites. For 1953, remaining Custom/DeLuxe fashions had been combined into a new Powermaster Six series that still lagged behind FireDome in gross sales, this time by a margin of 2-1. Both lines included Sportsman hardtops. Following GM's lead in '55, DeSoto launched three four-door hardtops for '56: a Sportsman in every sequence and a low-priced Firedome Seville. Production was low everywhere in Detroit for '42, and DeSoto was no exception at less than 25,000 -- fewer than a thousand of some particular person fashions. Suburban manufacturing was also fairly passable: 7500 for the period. Painted deep pink and missing bumpers, it was very sleek but not quite as integrated as Adventurer I, and wasn't critically thought of for manufacturing. Adventurer II followed in '55, an ordinary-chassis 4-seat fastback formed more by Ghia than Exner. A midseason spotlight was the limited-version Adventurer hardtop coupe, a supercar awash in usd gold price-anodized aluminum trim.

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