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The rationale for this sort of promoting, according to Gary Elliot, HP Vice President of Model Advertising, is that the company feels its prospects are socially and environmentally aware and would like to buy from an organization that conducts business in a accountable method. Digital advertising, the promotion of products or brands by way of a number of types of electronic media, differs from conventional advertising in that it uses channels and strategies that enable an organization to investigate advertising campaigns and understand what's working and what is not - sometimes in real time.